Who is Esther?

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Esther Wang is a digital marketing and social media specialist with a strong foundation in visual storytelling and a BFA in 2D Animation from Pratt Institute.

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Her experience spans real estate, finance, entertainment, and lifestyle brands, with expertise across social media strategy, short-form video, content production, email marketing, website management, paid media, and performance reporting. She combines creative direction with a performance-driven approach to develop content that is both visually compelling and strategically effective.

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Beyond her professional work, Esther has built an audience of 80K+ followers and generated 10M+ views across Instagram, TikTok, YouTube, Xiaohongshu/Rednote, X, and Bilibili—giving her a strong understanding of audience behavior, emerging trends, and platform-native content.

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Fluent in Mandarin, English, and Spanish, Esther brings a multicultural perspective, a strong design sensibility, and an audience-first approach to digital marketing.

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scratterry@gmail.com · Irvine, CA